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Avivit Fisher

Hi, I'm Avivit Fisher, the founder of REdD Strategy, a marketing consultancy for therapists in private practice. I'm also the creator of the Therapy Business Brief weekly newsletter. If you want insight into therapy business and marketing, get a weekly snapshot of mental health industry news and marketing tips you can read in 3 minutes or less.

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πŸ›Ž [TBB #105] Preparing for the unpredictable in private practice

πŸ’š Did someone share this newsletter with you? Subscribe here. Thank you to TBB Sponsors and Partners: Reach your dream clients with an AI-powered marketing platform for therapists. Cut down the time you spend on creating new content and generating referrals online. Try the nequda platform today NOTES FROM THE EDITOR Building a safety net In the Spring of 2020 during the height of lockdowns, I saw an opportunity to sell our townhouse and move to a more suburban area. The timing and people's...

21 days agoΒ β€’Β 2 min read
private pay clients

πŸ’š Did someone share this newsletter with you? Subscribe here. Thank you to TBB Sponsors and Partners: Reach your dream clients with an AI-powered marketing platform for therapists. Cut down the time you spend on creating new content and generating referrals online. Try the nequda platform today NOTES FROM THE EDITOR Are you leaving money on the table? One of the early observations made by the behavioural economist Daniel Kahneman was that we suffer more from the fear of loss than we take...

28 days agoΒ β€’Β 2 min read
private pay clients

πŸ’š Did someone share this newsletter with you? Subscribe here. Thank you to TBB Sponsors and Partners: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link NOTES FROM THE EDITOR Is passive income a myth? "If you don't find a way to make money while you sleep, you will work until you die." Warren Buffet Passive income is a pipe dream for many. The idea that it's possible to make...

about 1 month agoΒ β€’Β 2 min read
private pay clients

πŸ’š Did someone share this newsletter with you? Subscribe here. Thank you to TBB Sponsors and Partners: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link NOTES FROM THE EDITOR To hire or not to hire? There are 60,472 business coaching businesses in the US right now. The industry is worth $14.2B and growing. (IBIS World) In other words, coaches are here to stay. Seeing these...

about 1 month agoΒ β€’Β 2 min read
private pay clients

πŸ‘‹ Reader! Do you enjoy reading this newsletter? Please consider leaving a testimonial about your experience. Thank you to TBB Sponsors and Partners: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link NOTES FROM THE EDITOR "Process" is a boring word The word "process" gained its dull reputation as a corporate slang for things we don't really want to think about. At least that...

about 2 months agoΒ β€’Β 2 min read

πŸ’š Did someone share this with you? Subscribe here. Thank you to TBB Sponsors and Partners: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link NOTES FROM THE EDITOR TBB is a 100 issues old! πŸŽ‰ Let me start with a gift. 100 issues is a significant milestone in the newsletter world and I want to thank you for being my reader. And while a "thank you" is nice, a useful token of my...

2 months agoΒ β€’Β 2 min read

πŸ’š Did someone share this with you? Subscribe here. Thank you to TBB Sponsors and Partners: The Psychology Today Profile Formula helps you stand out, attract ideal clients, and book appointments on the largest directory for therapists. Grab it today NOTES FROM THE EDITOR No budget, no problem! Expensive is scary. Many therapists believe that marketing is expensive so it's not a big surprise that they stay away from it. And although I recommend setting a marketing budget aside if you want to...

2 months agoΒ β€’Β 2 min read
Local marketing

πŸ’š Did someone share this with you? Subscribe here. Thank you to TBB Sponsors and Partners: Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience. Get 2 months FREE with this link NOTES FROM THE EDITOR Thinking outside the box The beauty of owning your practice is that you get to do things your way, including marketing. You get to create your own brand guidelines, set your budget, and test to your heart's content....

3 months agoΒ β€’Β 2 min read

πŸ’š Did someone share this with you? Subscribe here. Thank you to TBB Sponsors and Partners: Gain instant access to unparalleled insights into the state of Mental Health Marketing through never-before-seen data provided by Becon Media + Marketing. Download the Report for Free NOTES FROM THE EDITOR A short story about marketing in NYC In 2009 I landed a marketing gig for one of the major moving companies in New York City. My job was to bring awareness to the company by any means necessary. I had...

3 months agoΒ β€’Β 2 min read

πŸ’š Did someone share this with you? Subscribe here. Thank you to TBB Sponsors and Partners: Gain instant access to unparalleled insights into the state of Mental Health Marketing through never-before-seen data provided by Becon Media + Marketing. Download the Report for Free NOTES FROM THE EDITOR We'll do it our way β€œTrying to copy extroverts is a recipe for failure. To achieve success, introverts must embrace their own unique and powerful abilities.” Matthew Pollard, The Introvert's Edge...

3 months agoΒ β€’Β 2 min read
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